Renaud Bettin emphasized that genuine action shows itself when pressure rises. “This period reveals which companies have truly integrated sustainability into their governance, and which were only talking about it. Those stepping back now make clear where their priorities really lay.”
Pragmatism, opportunity and the role of AI
Looking forward, the panelists encouraged companies to combine ambition with pragmatism. Thomas Breuzard suggested that organizations sometimes focus too narrowly on their own footprint, missing opportunities to achieve greater impact by supporting external projects. “We need to be more opportunistic, using the right indicators to guide us. Sometimes financing a soil regeneration project outside your core business will deliver five to ten times the carbon benefit. Companies should not be afraid to look beyond their own perimeter.”
Breuzard also described a new initiative within Norsys: measuring the carbon intensity per million euros of revenue for each business unit. “It’s a way to put the issue directly in front of managers and create accountability where it matters.”
Carine de Boissezon shared how EDF is making its purpose tangible through employee involvement. “We launched a workshop called ‘Being in line with our purpose.’ We randomly select 40 employees – not experts – and ask them to stress-test projects against our mission. It helps project leaders improve their ideas and ensures that sustainability is brought to bear in real life across the company, not just in reports.”
On technology, Breuzard advised caution but also recognized its potential. “We mustn’t put AI everywhere. It can make us lazy and overly dependent. But when used responsibly – for example to help measure carbon more effectively and to free people to focus on change management – it can be very powerful.”
Building trust for the future
The discussion closed with a focus on trust. Citizens want action, employees expect alignment, and regulators are raising expectations. For companies, the way forward is to embed sustainability into governance, use pragmatic strategies, and ensure their efforts remain credible and concrete.
As Carine de Boissezon concluded, “Sustainability must not be kept aside as an abstract concept. It has to infuse every decision, every investment, every conversation with our stakeholders.”