“Sustainability is now the core of business strategy and corporate value.”

At VivaTech 2025, our Chief Impact Officer and former French Agriculture Minister, Julien Denormandie joined Jérémie Joos, Partner at KPMG and Head of the ESG Center for Excellence, for a forward-looking conversation on where sustainability is really headed.

The focus was on how companies are turning ESG into a source of competitive advantage—and why those who don’t risk being left behind.

Regulatory shifts aren’t stopping business momentum

With CSRD changes in Europe and uncertainty around climate policy in the US, it’s tempting to think businesses are slowing down their ESG efforts. That’s not what we’re seeing.

At Sweep, we work with over 400 companies—across regions and industries—and the momentum is strong. Julien made it clear: sustainability remains a top strategic priority.

Many of our clients aren’t reacting to regulation; they’re preparing for what’s next. Even in markets where policies are softening, the business case for sustainability is only getting stronger. Supply chain volatility, climate risks, and investor expectations don’t pause for politics.

The EU must lead on values, not just cost

The conversation turned to the shifting regulatory landscape in Europe. Julien spoke candidly about the importance of long-term thinking.

“The EU’s competitiveness can’t be based only on cost. It has to be based on value—on transparency, on sustainability, on impact.”

That perspective reflects Sweep’s broader mission. We help companies treat ESG data with the same rigor as financial data—not because they’re told to, but because it’s what their customers, investors, and partners now expect.

Sustainability is now a deciding factor in deals

Jérémie Joos brought in the KPMG perspective—and confirmed what we see across our client base: ESG is shaping outcomes across the business landscape.

From RFPs to M&A, ESG credentials are becoming business-critical. Jérémie shared that KPMG clients in private equity and investment banking are already closing—or losing—deals based on sustainability performance.

This is why our strategic partnership with KPMG is so important. Together, we combine powerful technology and deep advisory expertise to help companies not just meet regulations, but lead their industries through transformation.